Integrated SEO, Paid Media, and Analytics Drive Success for LightMart
Digizen International collaborated with LightMart, a renowned online commercial lighting distributor, to strengthen their digital presence and accelerate development. LightMart’s online performance and income improved significantly as a result of our comprehensive approach, which combined SEO, Paid Media, and Analytics.Digizen International collaborated with LightMart, a renowned online commercial lighting distributor, to strengthen their digital presence and accelerate development. LightMart’s online performance and income improved significantly as a result of our comprehensive approach, which combined SEO, Paid Media, and Analytics.
The Challenge
LightMart’s first digital approach was mainly reliant on sponsored search, with only modest success in unbranded organic search. They lacked a blog and their website required a number of technical improvements. They needed to lay a solid basis for their website in order to enhance organic results, boost website engagement, and make better use of analytics information. The task was to implement a new digital strategy in order to increase organic search performance and maximise the ROI of sponsored advertising.
This would entail working closely with the LightMart marketing team, development resources, content team, and internal Digizen International teams to produce a holistic plan that is consistent with organisational goals.
The Strategy SEO
A comprehensive strategy to SEO was also critical to LightMart’s SEO success. The team detected and corrected any issues impeding the site’s performance by conducting a thorough website audit. This includes enhancing search engine understanding and visibility by optimising website performance, boosting mobile responsiveness, simplifying navigation, and using schema markup.
Following the completion of the technical investigation, the next stage was to create a thorough content strategy centred on the creation and maintenance of a well-crafted blog. The blog would be used to engage existing and potential clients, demonstrate industry experience, and give unique insights on lighting trends, innovations, and solutions. LightMart might improve its organic search presence and steadily climb the search engine results for key words by constantly providing useful and relevant content.
As a result, our SEO team prioritised content creation. We updated the site with fresh data-driven blog pieces and created solution pages to meet particular use-cases. We also worked with an outside developer to make the required technical adjustments to the website.
Paid Media
LightMart wanted to adopt a more data-driven approach that was optimised to organisational KPIs in order to maximise the ROI of sponsored ads. This would be performed through the use of advanced analytics and tracking technologies to gather important insights into client behaviour, identify critical conversion moments, and optimise ad spend appropriately.
When the Paid Media team began working on the LightMart account, they discovered that phone calls accounted for 80% of income, despite the fact that the account was designed to drive ecommerce sales. To change from an emphasis on ecommerce sales to optimising for quality phone calls, the team restructured the account, created new ads, and reworked the budget and bidding approach. Our team promoted LightMart’s services through Google platforms and constantly altered methods to maximise ROI. We designed a learning environment that responds in real-time to shifts and trends in user search behaviour.
Analytics
The Analytics team confirmed tracking and helped the SEO and Paid teams meet revenue targets. Our Data & Insights team developed new KPIs for optimisations and increased the quantity of data points the team used to run ongoing campaigns successfully. We turned our attention to generating phone calls after seeing that the average order value for phone calls was significantly greater than for internet sales.
Integration of Strategies
The integration of our digital initiatives to deliver magnified outcomes was one of the most important drivers of success.
The SEO and Paid Media teams shared keyword lists and data, bolstering each other’s efforts and discovering optimisation possibilities. The Analytics team offered vital information that were used for testing and optimisation by the SEO and Paid teams. Creative resources created fresh, enticing ad text, while UX advised on landing sites and user flows.
Regular meetings and active communication supported this collaboration, ensuring that all teams’ strategies were aligned.
The Results
Almost immediately, our integrated strategy resulted in considerable improvements in LightMart’s digital performance. Organic users climbed by 83% month after month. The average order value from phone calls increased month after month, accounting for a sizable share of total income. LightMart’s shift in focus to driving phone calls resulted in monthly revenue records.
Simultaneously, sponsored campaign optimisation maximised ROI, giving a consistent supply of quality leads and consumers at the lowest possible cost.
Our collaboration with LightMart exemplifies the value of an integrated digital marketing approach. We were able to create considerable growth for LightMart by integrating SEO, Paid Media, and Analytics, overcoming difficulties and reaching new revenue records.
LightMart is a shining beacon in the competitive market of lighting solutions, even as we continue to expand and reinvent their digital strategy.
